Projects

Wine Consortium and the Destination of Slovenian Istria

The project addresses a key challenge: building a strong and recognisable wine destination in Slovenian Istria, based on premium local wines and upgraded into a comprehensive wine‑tourism destination that integrates experiences, gastronomy and accommodation. The primary goal is to connect winemakers into a Wine Consortium and the Destination of Slovenian Istria, enabling them to engage in joint promotion, marketing and digital presence on global platforms (TripAdvisor, Booking, Airbnb, etc.). Only through a unified approach can local winemakers effectively compete with established regions and increase the added value of their products.