Wine Consortium and the Destination of Slovenian Istria

Establishment of a Wine Consortium and Increasing the Visibility of the Wine‑Tourism Destination of Slovenian Istria through Networking and Digitalisation

EAFRD – European Agricultural Fund for Rural Development

Project duration: 15.1.2026 – 14.1.2028

Coordinator at ZRS Koper: Karlo Kopjar

Project’s budget: 124.982,06 EUR

Participating Institute at ZRS Koper: Institute of Viticulture and Wine Production

Partners’ organizations:

• Zavod za mladino, kulturo in turizem Koper (COORDINATOR)
• Vinakoper doo

Summary:

The project addresses a key challenge: building a strong and recognisable wine destination in Slovenian Istria, based on premium local wines and upgraded into a comprehensive wine‑tourism destination that integrates experiences, gastronomy and accommodation. The primary goal is to connect winemakers into a Wine Consortium and the Destination of Slovenian Istria, enabling them to engage in joint promotion, marketing and digital presence on global platforms (TripAdvisor, Booking, Airbnb, etc.). Only through a unified approach can local winemakers effectively compete with established regions and increase the added value of their products.